We Build Distribution.
ETL represents consumer brands across the United States, developing sales across physical retail, e-commerce and wholesale.
From introducing your products to new buyers and developing accounts to holding inventory and fulfilling the orders we generate, we bring the commercial and operational sides of distribution together.
A Distribution Strategy Built Around Your Brand
Not every brand needs the same route to market.
The right distribution strategy depends on the product, price point, target consumer, category and stage of growth. That's why we don't approach the US market with a fixed list of customers and a one-size-fits-all sales plan.
We consider where your products sit within the market, the customers most likely to respond to them and how different channels can work together to build sustainable sales.
For some brands, that may mean establishing credibility with specialist and independent retailers before pursuing larger accounts. For others, e-commerce, wholesale or national retail may provide the strongest opportunity from the outset.
The objective is not simply more distribution. It's the right distribution.
Sales & Brand Development
Giving Buyers a Reason to Say Yes.
Even a great product needs to be presented properly.
ETL works with our brand partners to develop the commercial story behind their products — helping buyers understand what makes them different, who they're designed for and why they deserve a place within their assortment.
Depending on the brand and opportunity, our sales activity can support:
Buyer Outreach
Proactively identifying and approaching appropriate customers.
Product Presentations
Clearly communicating the product, positioning and commercial opportunity.
Samples
Getting products into buyers' hands when experience matters.
Promotions
Supporting commercially appropriate promotional opportunities.
New Product Launches
Introducing new ranges and innovations to existing and prospective customers.
Trade Shows & Meetings
Creating opportunities for brands and products to be seen by the people making buying decisions.
Consumers Don't Think in Channels. Neither Do We.
A customer might discover a product in-store, research it online and eventually purchase it through a completely different retailer.
That's why ETL takes a joined-up approach to distribution.
We look at physical retail, e-commerce and wholesale as complementary routes to the same consumer, identifying the channels that make sense for each brand and developing them as part of a wider commercial strategy.
That creates more opportunities for consumers to discover and purchase your products while helping build broader awareness, availability and demand.
Partnership Goes Both Ways.
The strongest distributor relationships are collaborative.
We rely on our brand partners to give our sales team the tools and information needed to represent their products effectively — from product knowledge and samples to imagery, marketing assets and details of new launches.
In return, ETL provides a US-based commercial team actively representing the range, developing customer relationships and feeding market insight back into the partnership.
Regular communication helps both sides understand what's working, where new opportunities are emerging and where the strategy may need to evolve.
Once We've Sold It, We Deliver It.
Creating demand only works when there's a dependable operation behind it.
ETL's own warehousing capabilities near Chicago provide a central US home for the products we represent, allowing our commercial and operational teams to work together.
From here, we can receive and hold domestic inventory, prepare retail and wholesale orders, fulfil e-commerce purchases and coordinate nationwide delivery.
Warehousing
Flexible domestic inventory storage supporting the brands we represent.
Retail & Wholesale Fulfilment
Case, carton and pallet preparation for commercial customer orders.
E-Commerce & DTC Fulfilment
Pick, pack and parcel fulfilment supporting online sales.
Value-Added Services
Kitting, bundling, labelling, product preparation and rework.
Nationwide Distribution
Efficient delivery to commercial customers and consumers throughout the United States.
Built for Ambitious Consumer Brands
ETL is best suited to brands that see the United States as a meaningful growth market and want an active distribution partner rather than simply somewhere to hold inventory.
We're particularly interested in working with businesses that have:
A differentiated product or proposition
Something that gives buyers and consumers a reason to take notice.
Established brand foundations
Clear positioning, professional assets and a strong understanding of the customer.
Commercially viable US pricing
A structure capable of supporting sustainable distributor and retailer margins.
Capacity to support growth
The ability to maintain supply as distribution develops.
A partnership mindset
A willingness to work collaboratively as we build the market together.
Think your brand could be a good fit?
Initiate a Service Consultation
Complete the inquiry form to facilitate a direct discussion regarding tailored distribution solutions.