WE'RE IN THE BUSINESS OF SELLING PRODUCTS.
Distribution should create demand, not simply fulfil it.
ETL is a consumer goods distributor with a clear commercial focus: getting the brands we represent in front of the right buyers and turning those introductions into lasting business.
We actively develop opportunities across retail and wholesale, from initial presentation and buyer engagement through to new listings, repeat orders and wider account development.
Behind our sales operation sits our own US warehousing and fulfilment infrastructure, giving us the physical capability to support the business we generate.
We sell it. We stock it. We supply it.
HOW WE BUILD DISTRIBUTION
01 / REPRESENT
We become your US sales partner.
We understand your brand, range, positioning, pricing and ambitions so that we can represent your products confidently in the US market.
03 / DEVELOP
We turn accounts into relationships.
A first order is only the beginning. We focus on repeat business, wider ranges, additional locations and new opportunities.r
02 / SELL
We put products in front of buyers.
We identify relevant retail and wholesale prospects, introduce your range and actively pursue new commercial opportunities.
04 / DELIVER
We support every sale.
Our own warehousing and nationwide distribution capabilities provide the operational infrastructure behind the business we generate.
For Brands
Looking to grow in America?
Whether you're entering the US for the first time or looking for a more commercially active distribution partner, ETL can help develop your retail and wholesale business.
You make the product.
We'll help get it bought.
For Buyers
Looking for what's next?
ETL represents an evolving portfolio of consumer brands selected for their quality, positioning and commercial potential.
Tell our sales team what you're looking for and we'll introduce products relevant to your business and customers.
THE ETL DIFFERENCE
SELECTIVE PORTFOLIO
We focus on brands where we believe we can make a genuine commercial difference.
ACTIVE SALES
We don't wait for orders. We work to create them.
ACCOUNT DEVELOPMENT
Winning a listing matters. Building what comes afterwards matters more.
US INFRASTRUCTURE
Domestic inventory and our own warehousing capabilities support the sales we generate.
Have a product America should know about?
We're always interested in discovering ambitious consumer brands with something different to offer.
`Introduce your brand and see how we. can partner to realize your full potential.